THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Mayoral selects Bluewater for first store outside of London

Premium Spanish childrenswear brand Mayoral has chosen the Bluewater shopping centre in Kent as the location for its first store outside of London.

GENERAL MERCHANDISE

Mayoral selects Bluewater for first store outside of London

Premium Spanish childrenswear brand Mayoral has chosen the Bluewater shopping centre in Kent as the location for its first store outside of London.

Due to open on 17 January, the 1,537 sq ft store at the Lend Lease operated centre is Mayoral’s second store in the UK. Established 70 years ago, the retailer now has a presence in over 63 countries worldwide.

Elena Sirghi, director of Mayoral’s UK franchise, said: “The UK is an important new market for Mayoral, so selecting the right location for our expansion outside of London was key and Bluewater is perfect. It has significant appeal amongst affluent families and is very focused on its brand, which is a great complement to our own.”

Other recent signings at Bluewater include Victoria’s Secret, Reebok, Jack Wills, Cadenza and Lola and Grace.

Guy Thomas, head of retail leasing at Lend Lease, said: “The opening of Mayoral is a great addition to the line-up of international brands here at Bluewater and reflects the ongoing demand for premium retailers for space at Bluewater. The fact Mayoral selected Bluewater for its first store outside of London simply highlights the strength of our offer, whilst adding more choice for the large number of affluent families that dominate our catchment.”

The news follows a strong Christmas for Bluewater, led by the success of Black Friday weekend during which footfall was up by 7% on the Friday and Saturday, and the two weeks to 5 January 2014.

Over the final two weeks of Christmas, footfall was up by 4.3% compared to the same period in 2012/2013. ‘Mega Monday’ on 23 December marked the debut of midnight trading at Bluewater and was its busiest day of the pre-sales period with footfall exceeding 170,000.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019