THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Maximising the M-Commerce Opportunity

Over three billion mobile applications have been downloaded from the iPhone App Store to date.


Maximising the M-Commerce Opportunity

Over three billion mobile applications have been downloaded from the iPhone App Store to date.

2010 saw service levels, devices and the popularity of apps evolve to the point where many retailers and brands are looking at how they can introduce new mobile retail services.  By providing trusted and authenticated information about products, the mobile market is a key area where TrueSource can help as it enables companies to easily share accurate information with mobile developers and keep the information being accessed by users of a service up-to-date. 
A new ‘Mobile-Savvy Shopper’ report released by GS1 UK today, has investigated consumer attitudes towards mobile applications and looked at the accuracy of data currently available on mobile applications.  As part of the report, GS1 UK worked with Cranfield School of Management to examine the quality of product data available on three leading generic (non-retailer) iPhone apps.

By scanning 375 randomly selected grocery products and comparing the product description and image returned by the apps to that authorised by the brand owner, GS1 UK and Cranfield School of Management were able to rate the accuracy of data available.  From a total of 1,125 scans across all three apps, only 9% of scans returned the correct product information when compared with the brand owner’s approved data. 
Gary Lynch, chief executive of GS1 UK says, “Multi-channel retailing and the ubiquity of mobile devices have made mobile services an attractive opportunity for retailers, however the ‘Mobile-Savvy Shopper’ report clearly shows that there is a huge problem with missing and inaccurate product information. And consumers are very sensitive to this issue. We found that only 17% of consumers would buy a product if they don’t feel confident about the data they receive.  And 1 in 3 would stop using an app altogether if they can’t find the information they need.  It’s a great example of how TrueSource will help ensure that consumers receive trusted and authenticated information about products and services, wherever and however they interact with it.” 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy