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Max Studio to open London store

Luxury women’s fashion brand Max Studio is to open a store in London next month. The retailer has chosen London's Westbourne Grove for the location of the boutique as it expands into new markets.

GENERAL MERCHANDISE

Max Studio to open London store

Luxury women’s fashion brand Max Studio is to open a store in London next month. The retailer has chosen London's Westbourne Grove for the location of the boutique as it expands into new markets.

Founded in 1979, the fashion house has 40 of its own retail stores in the US and 50 stores across Asia. In the UK, the brand is sold via the Max Studio website and House of Fraser stores.

The company has recently appointed international model Katia Elizarova as its brand ambassador. Elizarova follows in the footsteps of other celebrity faces of the brand which have included models Rosie Huntington-Whitely and Lily Cole.

Elizarova, commented: “It’s an exciting time for me to be involved with the brand as it continues its international expansion in launching a London boutique and I look forward to working with them to tell that story.”

Leon Max, founder and head designer, Max Studio, said: “It is a great time to launch our flagship store in London at the height of the fashion season and I look forward to invigorating the UK market with my collections.” 

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