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Matchesfashion.com strengthens executive team

Matchesfashion.com has strengthened its executive team with two new appointments.

FASHION

Matchesfashion.com strengthens executive team

Usama Dar has been named as the company’s chief technology officer while Heidi Coppin is taking up the role chief HR officer.

Dar has 20 years’ experience working in Europe and the US for companies such as Huawei, Sony and Yahoo. Most recently, he held the role of chief technology officer at Westwing, a Rocket Internet Company.

Coppin is joining the business from Notonthehighstreet.com where she was people director. Previous positions include global VP of human resources at Net-A-Porter and senior roles at Asos, Unilever, Warner Music and Anheuser-Busch.

Dar and Coppin will both report to Matchesfashion.com chief executive Ulric Jerome.

Jerome said: “For us it is vital that we have the best technology, and the best digital innovators and engineers who are thinking ahead for our business. Usama’s role is an important one for Matchesfashion.com if we are to continue to lead the way in innovation as we always have done.

“Culture and talent are at the core of Matchesfashion.com and as we grow at this accelerated rate it’s crucial we nurture both within our business to attract, inspire and retain people. Heidi has an important role to play as we develop globally.“

Matchesfashion.com employs 500 people with 350 based in its global HQ at The Shard in London.

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