THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Matalan launches new online-only home brand

Matalan has launched a new, online-only home improvements brand called Matalan Direct.

GENERAL MERCHANDISE

Matalan launches new online-only home brand

A subsidiary brand of Matalan Retail, Matalan Direct will operate as a separate online entity and will offer furniture and larger home items outside of Matalan’s existing accessories range.

Matalan said the site will launch with bathrooms and bathroom furniture but will gradually expand to become a complete home furnishings and improvements destination.

Matalan managing director, Jason Hargreaves, said: "We are looking to cater for Matalan’s existing 12.5m customer base who are already highly engaged by the brand’s successful and fast-expanding homeware offering. Matalan Direct feels like a very natural expansion for Matalan and its positioning will complement our 'Made for Modern Families' proposition and offer customers the quality that they have come to expect from us."

With the aim of offering a seamless, one-stop research to purchase experience, the site will integrate commerce and content, with tailored articles and inspiration sources built into the product journey.

Hargreaves added: "By opting for an online platform, Matalan Direct will be able to offer an ever-expanding range of products without the restrictions of in-store on-boarding constraints. Our target is to give customers maximum choice and convenience whilst remaining affordable which is why our range will retain our value price point but will also offer options to suit any budget."

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing