Marstons Ignites the Ashes Banter
Marston's Marketing Director, Peter Jackson said: “England and Australia love to 'hate' each other for the five test matches that stand between them and that tiny urn, it's a unique rivalry that you don't find at any other test - but it's all in good humour.
“The very fact that we have engaged in a bit of light-hearted banter is a more of a compliment than anything else. The Aussies would probably be more offended if we didn't!”
Part of Marston's 'England has it campaign', the cleverly-worded tongue-in-cheek ads include the lines: 'England has History. Australia has Previous'; 'We have beer in our blood. Australians have lemon juice in their hair' and 'We're English, we brew beer. You're Australian, you serve it.'
Created by DLKW the campaign plays on the 'Pedigree' of the England side over their Australian counterparts. Using traditional brewing imagery including a tiled pub sign, decorative pub mirror and British pub beer mats to communicate the best of English heritage against our outback cousins' alternatives.
The ads will appear on posters around cricket grounds as well as press, 96 sheets and tactical experiential PR activity.
Email this article to a friend
You need to be logged in to use this feature.
Please log in here