THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Marston’s Ignites the Ashes Banter

A series of satirical above-the-line adverts, that poke good-humoured fun at the Aussies ahead of the first Ashes test next month, have been launched by Pedigree brewer Marston’s reflecting the true spirit of the historic clash.

BRANDS

Marston’s Ignites the Ashes Banter

A series of satirical above-the-line adverts, that poke good-humoured fun at the Aussies ahead of the first Ashes test next month, have been launched by Pedigree brewer Marston’s reflecting the true spirit of the historic clash.

Well-chosen banter has always been a unique feature of the Ashes - before, during and after the series. Started by the Australian's themselves in 1882 when the English Sporting Times published an
Aussie-funded advert bearing the infamous lines 'English cricket has died and the body will be cremated and the ashes taken to Australia', satirical wit has been as prolific off the field as it is on.

Marston's Marketing Director, Peter Jackson said: “England and Australia love to 'hate' each other for the five test matches that stand between them and that tiny urn, it's a unique rivalry that you don't find at any other test - but it's all in good humour.

“The very fact that we have engaged in a bit of light-hearted banter is a more of a compliment than anything else. The Aussies would probably be more offended if we didn't!”

Part of Marston's 'England has it campaign', the cleverly-worded tongue-in-cheek ads include the lines: 'England has History. Australia has Previous'; 'We have beer in our blood. Australians have lemon juice in their hair' and 'We're English, we brew beer. You're Australian, you serve it.'

Created by DLKW the campaign plays on the 'Pedigree' of the England side over their Australian counterparts. Using traditional brewing imagery including a tiled pub sign, decorative pub mirror and British pub beer mats to communicate the best of English heritage against our outback cousins' alternatives.

The ads will appear on posters around cricket grounds as well as press, 96 sheets and tactical experiential PR activity.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues