THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Marriott teams up with Ikea to launch new hotel brand

Marriott Hotels is to partner with Swedish furniture giant IKEA on the launch of a new budget hotel chain in Germany and Europe called Moxy Hotels.

GENERAL MERCHANDISE

Marriott teams up with Ikea to launch new hotel brand

Marriott Hotels is to partner with Swedish furniture giant IKEA on the launch of a new budget hotel chain in Germany and Europe called Moxy Hotels.

With the first hotel set to open in Milan in early 2014, Marriott plans to add 150 franchised Moxy Hotels in Europe over the next 10 years in countries such as the UK, Germany, Italy, Belgium, and the Netherlands.  

Marriott said that the hotels will be aimed at budget conscious travellers looking for stylish and contemporary places to stay. Arne Sorenson, president and chief executive of Marriott International, explained: "Moxy Hotels is the essence of the next generation traveller, not only Gen X and Y but people with a younger sensibility, for whom contemporary style is paramount." 

Inter Hospitality, a subsidiary of IKEA parent Inter IKEA, will be the initial developer and the preferred operating partner of the first Moxy Hotels, while Nordic Hospitality will be the first franchisee.

Peter Andrews, managing director of Inter Hospitality, said: "The agreement with Marriott and Nordic Hospitality gives us a great opportunity to use our development expertise to build a high-quality hotel property investment portfolio.  

"Our initial focus is on acquiring sites for the new brand in Germany, the United Kingdom, Italy, Netherlands, Belgium and Austria.  Over the next 5 years we aim to secure at least 50 sites for development."


 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process