Marks & Spencer unveils new womenswear TV ads
Directed by Jordon Scott, the daughter of Hollywood film director Ridley Scott, the new ads are romance themed and feature two women as they get ready for two very different nights out.
The first advert, titled Rendezvous, follows actress Charlotte Weston as she tries on a number of outfits before meeting her husband at a restaurant.
The second, titled The Date, shows model Claire Durkin trying on a number of outfits for a first date before opting for an Autograph wrap dress.
Steve Sharp, M&S Executive Director, said: “These ads capture the build-up, excitement and emotion at a time when clothes matter more than ever. They tap into the universal truth that women don’t just wear clothes to cover up or follow a trend. They wear them to feel good, to feel more confident and glamorous. To bring this to life, we decided to use lesser known faces, so our customers will relate to the scenarios and feel empathy with the characters.”
The ads were created by London-based agency Rainey Kelly Campbell Rolfe. A preview of the ads is available on the M&S website http://www.marksandspencer.com/b/1317573031.
M&S said that Lisa Snowdon, Jamie Redknapp and Twiggy will continue to model their biggest brand M&S Woman and M&S Man and will appear in Autumn 2011 print advertising and in store decor from September.
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