Marks & Spencer unveils Christmas advert starring Helena Bonham-Carter
Marks & Spencer has unveiled a preview of its widely anticipated Christmas TV advertising campaign ahead of its official launch next week.
Starring actress Helen Bonham-Carter and models Rosie Huntington-Whitely and David Gandy, the advert revives the company’s “Magic & Sparkle” catchphrase while taking viewers on a Christmassy journey through a series of fairy tales including Alice in Wonderland and The Wizard of Oz.
The advert was shot by London-based agency Rainey Kelly Campbell Roalfe/Y&R and was directed by Johan Renck, who has directed numerous music videos including working with Madonna and campaigns for major fashion houses.
Patrick Bousquet-Chavanne, executive director of marketing & business development at M&S, said: "With this year’s ad we wanted to recapture the magical essence of Christmas that our customers tell us is synonymous with M&S.
"Magic & Sparkle is an extraordinary franchise, which has always been a firm favourite with customers. Working with our all British cast, director Johan Renck has created a modern epic where fashion meets fantasy - bringing to life much loved fairy tales with more than a sprinkle of high glamour."
The full two minute advert will air on M&S YouTube and social channels on 4 November with the TV advert launching on ITV on 6 November during the Coronation Street ad break.
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