Marks & Spencer puts quality and style at heart of new fashion collection
The retailer added that customers will begin to see the changes from late July, when the new collections launch in-store and online.
The vision to put quality and style back in to the heart of M&S’s clothing offer was unveiled by executive director of general merchandise John Dixon and his team as they showcased the Autumn/Winter collections. The retailer is also launching a new quality charter as it looks to regain its position as a leader for quality and style following months of listening to customer feedback and extensive research.
With an initial focus on womenswear, M&S’s new clothing strategy will include an investment in quality through significant upgrades, “clearer and more compelling” sub-brands, style edits of the key trends for the Autumn/Winter season, and improvements to the retailer’s fashion and design credentials including the new Best of British range.
Dixon explained: “Today marks more than just the launch of our Autumn/Winter collection. It is the culmination of six months of extensive research that has seen us listen to our customers’ views on our brand and build on our heritage. This has reinforced that exceptional quality and confident style should lie at the heart of our clothing proposition and provide the M&S difference that our customers expect from us.
“This is our focus going forward that will reassert our position as a leading, premium fashion retailer.”
Belinda Earl, style director, added: “Being part of the team that has really spent time exploring our customers’ needs to rediscover the fashion DNA that makes M&S special and relevant is what excites me about my role as style director. Over the last few months we have learnt that M&S is a brand that should be looking upwards for aspiration and we are determined to do just that.
“We are focused on delivering quality, stylish fashions for our customers each and every time they shop with us.”
The new collections mark the launch of a three year partnership between M&S and the British Fashion Council, which places a greater emphasis on British design and talent.
Email this article to a friend
You need to be logged in to use this feature.
Please log in here