Marks & Spencer opens pop-up Shwop Shop
The pop-up at the retailer’s flagship Marble Arch store is selling items donated by both the public and a range of celebrities including Gary Barlow, Caroline Flack, Daisy Lowe, and Shwopping ambassador Joanna Lumley.
To enter the Shwop Shop, customers have to donate an unwanted item of clothing to the Shwopping scheme. The initiative encourages shoppers to hand in a piece of unwanted clothing every time they purchase a new one with items then going on to be re-sold, re-used or recycled by Oxfam.
Since its launch in April, M&S has collected over 2.8 million items of clothing for Oxfam which are worth over £1.8 million for the charity.
The pop-up is being staffed by a number of famous faces throughout the two days including Joanna Lumley and stylists Grace Woodward and Brix Smith-Start.
In addition, a series of sustainable art installations have been created around the store by the London College of Fashion’s Centre for Sustainable Fashion.
Adam Elman, Head of Plan A Delivery at M&S, said: "The Shwop Shop is a celebration of Shwopping. Fashion influencers, designers, stylists, thought-leaders and visionaries have given their sign of approval by donating their unwanted items and we hope this will inspire a new generation of shwoppers who see fashion and sustainability as one.
"The aim is to change people's attitudes towards clothes recycling and give unwanted garments a future."
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