Marks & Spencer launches three year initiative to raise money for UNICEF
M&S is asking customers not to take a hanger home when they buy clothes and will instead donate 50p for every £1 saved from hanger recycling to the charity.
The aim is to raise at least £1.9 million over the next three years. M&S said the money raised will be used to fund a critical new project in two locations within the Mymensingh and Dhaka regions of Bangladesh, providing all the basics children need for a better future, such as clean water, education and healthcare.
Marc Bolland, chief executive Officer of Marks & Spencer said: “By simply leaving their hangers at the tills our customers are helping us, helping UNICEF and helping some of the world's poorest children – just one box of hangers can provide a child with clean water for a fortnight. We are very proud of our UNICEF partnership and believe it can make a big difference to families and communities in Bangladesh, a country we have a large presence in with a regional office and 38 supplier factories.”
Television presenter Cat Deeley, a UNICEF UK Ambassador who is supporting the initiative, said: “There are countries where children live without access to running water, education or healthcare. Doing your bit to help could change the plight of many, and, what's more, you'll be helping the environment too as these recycled hangers won't end up in a landfill site. So, on your next shopping spree, leave the hangers at the till and help transform lives.”
M&S said that Cat Deeley will be fronting the in-store advertising and appearing in next month's Your M&S magazine talking about the campaign.
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