Marks & Spencer launches new local green space campaign
Marks & Spencer and the environmental charity Groundwork have launched @myurbangreen, a new campaign to help reconnect urban communities with their environment by being actively involved in developing, maintaining and managing their local Greener Living Spaces.
Marks & Spencer and Groundwork have created 100 of the green spaces in the last three years.
By September 2012, the programme aims to deliver at least 850 community green space activities and events, motivate 135,000 people to care for their local green space and support 300 ‘Friends of’ or other community groups to increase their capacity to support local urban green spaces. Examples include green space maintenance, tree planting, community clean ups and hosting community events.
The community groups will be supported by a regional network of Groundwork green space experts funded by Marks & Spencer, who will give tips and ideas on how to identify and respond to local needs, recruit volunteers and design and deliver activities and events that raise the profile of the groups’ work.
Mike Barry, head of sustainable business at Marks & Spencer, said: "@myurbangreen is a new, exciting programme that will create a dynamic legacy in communities across the UK for the ‘Greener Living Spaces’ we have created with Groundwork. It will help local people take ownership of their green spaces and ensure they are fit for everyone to enjoy. It’s simple and effective way for our customers to get involved in supporting their local communities."
One of the first events will be held at St James’ Church in New Farnley, Leeds, this Sunday.
Email this article to a friend
You need to be logged in to use this feature.
Please log in here