Marks & Spencer launches mobile shopping site
Customers on the move can now shop on a site that has been developed specifically to enable them to search, browse and buy easily from any web-enabled mobile phone or device.
The site will always be in sync with the main M&S website so that customers can log into their regular web-account and manage their shopping basket from their mobile.
Dave Hughes, Director of M&S Direct, said: “This is a major step forward in mobile retailing. Mobile optimised shopping sites have been done before by specialist retailers, but M&S entering the market with 21 million customers, one of the UK’s most recognised brands and a well-known range of products changes the mobile retail landscape.
“Even before the site has launched, hundreds of thousands of customers are already shopping with us on their mobile phones and market data is telling us that this will soon be millions. The new site allows these customers to browse and buy from their mobile device without the frustrations that come with trying to do the same on a traditional website.
“We expect customers to buy a wide range of products on their mobile, from suits and dresses right through to technology and can see gifting-on-the-go, flowers and hampers for example, becoming extremely popular.”
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