Marks & Spencer aims to raise $1 million for UNICEF
Marks & Spencer has launched a new international partnership with UNICEF with the aim of raising $1 million for the childrens charity in the first year of the collaboration.
From today, employees and customers at M&S’s 420 international stores are being invited to take part in the retailer’s dedicated 100 days of fundraising to help UNICEF provide life changing education for vulnerable children across the world.
The fundraising will take place in over 50 international markets, from Paris to Shanghai, with the aim of raising a total of $1million in the first year of the partnership. It is the first time M&S has embarked on a global fundraising challenge. The retailer said it will help it to engage with its international employees and customers on Plan A, M&S’s eco and ethical programme which aims to make M&S the world’s most sustainable major retailer by 2015.
The new partnership builds on the retailer’s existing collaboration with the UK National Committee for UNICEF, where M&S makes a donation of 50p for every £1 saved from hanger recycling in the UK. In 2012, M&S recycled 161 million UK hangers and to date the partnership has raised more than £1.5million. M&S aims to raise at least £1.9million for UNICEF UK by 2014, in addition to the $1million sum through its global initiative.
Jan Heere, M&S’s director international, said: “Being the world’s leading children’s organisation, UNICEF already has a special place in the hearts of our employees and customers internationally and we believe our global fundraising challenge will take their engagement to another level. We’re very proud of our new international partnership which will support UNICEF in transforming the lives of the world’s poorest children through education.
“Our international business is growing rapidly and we want our partnership with UNICEF to grow in the same way.”
David Bull, UNICEF UK executive director, added: “We are extremely excited about M&S staff and customers across the world collaborating with UNICEF to help us to change the lives of children. The money raised by this global fundraising initiative will help us provide education to children, helping them to develop their talents and abilities to the full.”
The 100 days of fundraising will culminate on the UN’s Universal Children’s Day on 20 November 2013. Fundraising activities will vary in each market with Hong Kong employees holding a sponsored walk whilst in India employees will hold book and food sales.
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