Marks & Spencer to provide online shoppers with product recommendations
Dynamic e-commerce personalisation provider RichRelevanceÂ® has integrated its personalisation and analytics technology online at MarksandSpencer.com.
To create a more customer-centric user experience online, Marks & Spencer is using RichRelevance to deliver personalised product recommendations to shoppers as they browse the site. Recommendations are based on shopping patterns such as best-selling lines or items customers also viewed or bought and adjust in real-time to ensure that each customer is presented with products that are highly relevant and meaningful.
“Our customers are at the heart of every improvement we make. Through the RichRelevance integration, we can more efficiently deliver personalised product recommendations to each customer,” said David Walmsley, MultiChannel Development Director. “The RichRelevance team has domain expertise in personalisation solutions and that gave us confidence in selecting the company as our partner.”
“At a time when consumers have an increasingly broad range of options for where and how they shop, adopting a customer-centric strategy—where retail operations are considered from the customer’s perspective—is the best approach,” said David Selinger, co-founder and CEO of RichRelevance. “Marks & Spencer have recognised that personalisation is paramount to the customer experience and we’re delighted to work with them on this initiative.”
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