THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Marks & Spencer launches clothing range for children with disabilities

Marks & Spencer has launched a new clothing range for children with sensory or physical disabilities.


Marks & Spencer launches clothing range for children with disabilities

Marks & Spencer has launched a new clothing range for children with sensory or physical disabilities.

The Adapted for Easy Dressing range was conceived, designed and developed in partnership with customers including parents from three specialist schools following a survey of 300 parents. More than two years in the making, the range also benefited from the retailer’s in-house team being supported by advice from consultant paediatrician Dr John Chang.

M&S said it has only used the softest materials for the range and that garments feature hidden care labels and the fewest seams possible. 

Specific product innovations include trousers and shorts with the zips and buttons replaced by poppers, leggings with flat-lock seams, t-shirts with a soft velcro fastening at the back of the neck for easy over-the-head dressing, and t-shirts and dresses with discreet pockets for a feeding tube.

In addition, coats and gilets have velcro down the front to make them easier to put on by children in wheelchairs, while babygrows have dimensions to allow for a cast to make them suitable for babies with hip dysplasia.

The range was developed by Rebecca Garner, kidswear designer at M&S, together with buyer Emma Chang and technologist Charlotte Hunt.

Garner said: “Parents passionately told us that disabilities don’t define their children, so the adaptations shouldn’t define their clothes, it’s why all the products are inclusively designed and modelled closely on our main collection. So whilst big sister might wear a dress with sequins, the little one who wants to match but has sensory needs will have a softer glitter. Offering great value has been a key consideration and parents purchasing Easy Dressing products will never pay more.”

Products are available exclusively online up to ages 15 to 16.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy