Marios Schwab to design collection for Debenhams
The move to add Schwab to the Edition concept follows hot on the heels of his spring/summer 2013 show, which received positive reviews at London Fashion Week. Schwab will launch an exclusive range for Edition, which will debut for autumn/winter 2012.
Debenhams said the new signing will further cement its designer fashion credentials, in particular the ‘next generation’ of design talent first introduced by the Edition model last spring. The model sees Debenhams signed up designers for a minimum of four seasons with the aim of finding the next generation of designers for the retailer.
Michael Sharp, chief executive of Debenhams, explained: "We are delighted to announce the addition of Marios Schwab to the high calibre of design talent we house within Debenhams. Our designer collaborations are something that we are really proud of, and we are committed to building on its success.
"We have put a renewed focus on designers at Debenhams and really bought this to life through our recent advertising campaigns, and by refreshing the designer offer with the introduction of Edition. Customers can shop established industry names such as Jasper Conran, Betty Jackson and Julien Macdonald alongside new designers such as Marios all in one place."
Launching in time for Christmas, Schwab’s range consists of daytime and evening dresses.
Schwab said: "Working with Debenhams on the range has enabled the Marios Schwab brand to be introduced to a new, exciting and strong-minded Edition customer. It has been a great experience to introduce elements of the DNA of my label to a wider range of women, taking inspirations from signature pieces of my collections and adapting them in to a product for a customer who is confident and knows exactly what she is looking for in her wardrobe."
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