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MandMDirect.com sees 6% sales conversion rate from mobile campaigns

Online fashion and sports retailer MandMDirect.com has seen a 6% sales conversion rate from mobile promotional campaigns over the last four months.

GENERAL MERCHANDISE

MandMDirect.com sees 6% sales conversion rate from mobile campaigns

Text messages were sent each month to its active customer base, driving them to the website with various offers. 6% of customers receiving text messages from MandMDirect.com then went on to make a purchase.

The campaigns, created by mobile marketing agency Sponge, featured a wide range of offers where people were encouraged to buy products via discount codes that could be activated on the retailer’s website.

“The results we’ve seen since working with Sponge are further evidence of the growing importance of mobile in retail,” said Jonathan Jones, Head of UK Marketing at MandMDirect.com. “Our customer base wants the best deals but doesn’t want to spend ages looking for them – by using text messages we’re able to give them relevant and timely offers such as free delivery, ensuring they can take advantage of promotions as and when they happen.”

MandMDirect.com is now considering broadening its range of mobile promotional mechanics - testing a wider variety of offers, techniques and tactics to understand what best drives response - and extending its current mobile marketing programme to overseas territories.

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