Mamas & Papas partners with John Lewis
Nursery brand Mamas & Papas is partnering with John Lewis & Partners to supply a curated range of products on the department store’s website and in its stores.
The ranges on offer will include items such as the Mama & Papas Ocarro and Armadillo pushchairs and the new Flip XT3.
Riccardo Cincotta, executive chairman of Mamas & Papas, said: “John Lewis & Partners is an excellent partner for our business, as we share a common ambition to offer parents and parents-to-be products that are not only stylish but highly practical.
“This partnership will open up our range to a wide online audience and loyal shop customers. In time we expect to broaden our offering into other categories such as furniture and clothing.”
While the brand’s full range will be sold at the John Lewis store in London’s Oxford Street, a smaller assortment will be stocked in other John Lewis & Partners shops at the Bluewater Park shopping centre in Dartford and in Stratford, Cardiff, Norwich, Liverpool and Glasgow.
Caroline Bettis, head of buying for childrenswear at John Lewis & Partners, said: “We’re really excited to introduce this Mamas & Papas range and we hope our customers love discovering these products.
“From stylish pushchairs to changing bags and travel accessories, this is a great collection which will complement our other baby ranges.”
Mamas & Papas operates 30 of its own stores and has more than 100 distributors in the UK and Ireland.
