THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Making music that connects with customers in-store

PlayNetwork has announced the EMEA launch of PlayMix, a low cost music download which provides retailers with hours of original artist music, with no capital outlay or lengthy contracts.

BRANDS

Making music that connects with customers in-store

PlayNetwork has announced the EMEA launch of PlayMix, a low cost music download which provides retailers with hours of original artist music, with no capital outlay or lengthy contracts.

Featuring a wide range of music mixes from Modern Soul to UK Chart, PlayMix playlists have been developed by PlayNetwork’s team of music producers, who are responsible for creative retail experiences for brands including, Ray-Ban, UNIQLO and Sunglass Hut. 

Music is drawn from a wide variety of sources, as well as featuring the latest chart hits and music from established artists. Tracks are also sourced from emerging young talent profiled by the PlayNetwork music team. 

All the mixes are updated monthly, to ensure the customer experience feels fresh and original and connects with the audience. A ‘Like’ feature on the interface, allows users to feedback on each track, so that mixes can be amended on a regular basis. Businesses also have the facility to upload and schedule their own bespoke marketing into their music selections, by adding audio messages into their playlists.

The company says that PlayMix is quick and easy to install, by downloading the encrypted application onto Microsoft Windows enabled machines.  Once installed, PlayMix will operate in a “set it and forget it” mode, but users also have the option of changing their music selections at any time during the term of the subscription, to ensure they get exactly the right sound for their business.

Dharmendra Patel, Managing Director of PlayNetwork EMEA, said: “We created PlayMix so that businesses no matter how small can use music to enhance the customer experience.  PlayMix is the perfect solution as it comes with no capital outlay, no long term tie-ins and can be managed through a unique and secure online account.”

Editors note:
"There are some retailers, large and small, that don’t realise that all music is subject to copyright restrictions for use in a public environment and retailers must have a Public Performance License per site.  In addition depending via what medium the music is played - any music played from a hard drive, CD or iPod - the retailer is liable for copyright dubbing fees (monies going to the artist) and mechanical license fees (monies going to the authors)."  More information can be found at www.prsformusic.com

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019