Making music that connects with customers in-store
PlayNetwork has announced the EMEA launch of PlayMix, a low cost music download which provides retailers with hours of original artist music, with no capital outlay or lengthy contracts.
Featuring a wide range of music mixes from Modern Soul to UK Chart, PlayMix playlists have been developed by PlayNetwork’s team of music producers, who are responsible for creative retail experiences for brands including, Ray-Ban, UNIQLO and Sunglass Hut.
Music is drawn from a wide variety of sources, as well as featuring the latest chart hits and music from established artists. Tracks are also sourced from emerging young talent profiled by the PlayNetwork music team.
All the mixes are updated monthly, to ensure the customer experience feels fresh and original and connects with the audience. A ‘Like’ feature on the interface, allows users to feedback on each track, so that mixes can be amended on a regular basis. Businesses also have the facility to upload and schedule their own bespoke marketing into their music selections, by adding audio messages into their playlists.
The company says that PlayMix is quick and easy to install, by downloading the encrypted application onto Microsoft Windows enabled machines. Once installed, PlayMix will operate in a “set it and forget it” mode, but users also have the option of changing their music selections at any time during the term of the subscription, to ensure they get exactly the right sound for their business.
Dharmendra Patel, Managing Director of PlayNetwork EMEA, said: “We created PlayMix so that businesses no matter how small can use music to enhance the customer experience. PlayMix is the perfect solution as it comes with no capital outlay, no long term tie-ins and can be managed through a unique and secure online account.”
"There are some retailers, large and small, that don’t realise that all music is subject to copyright restrictions for use in a public environment and retailers must have a Public Performance License per site. In addition depending via what medium the music is played - any music played from a hard drive, CD or iPod - the retailer is liable for copyright dubbing fees (monies going to the artist) and mechanical license fees (monies going to the authors)." More information can be found at www.prsformusic.com
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