RETAIL SOLUTIONS UK NEWS
Make referrals part of your 2018 marketing mix
13 December, 2017 | by Retail Bulletin
Build refer-a-friend into your 2018 Plan: Step by step guide from Mention-Me
Happy customers are your best marketing tool.
Harnessing their loyalty via referral can not only drive new customer acquisition, it can increase the value of your customers. Referred customers spend on average 25% more and have double the LTV. In this whitepaper, referral marketing experts Mention Me share their insights from working with 200+ leading brands, helping them capture brand advocacy and turn referrals into a leading marketing channel. You’ll learn about crucial elements of a successful refer-a-friend strategy, including:
- Understanding the true benefits of referral
- Avoiding the common pitfalls
- Identifying key touchpoints to drive referral
- Developing a testing strategy
