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Majority of young adults buy homewares online

Research by online interior specialist retailer reveals decorating and spending habits of UK households.


Majority of young adults buy homewares online

Research by online interior specialist retailer reveals decorating and spending habits of UK households.

A new survey has found that 66% of people are going online to purchase items for their home, with the majority of these between the ages of 18 to 24. Homewares purchased online are done within the first few months of moving in to a new home.

The research, which involved almost 800 respondents from across the UK, looked at the spending and design habits of British households.

The average spend in the first month of moving into a property is between £1,000 and £3,000 while those aged 35 to 44 are more likely to spend up to £5,000 in the first month. 

The survey also revealed that older age groups not only spent more in the first month but that they prefer new furniture as opposed to second-hand. 63% of people over the age of 55 buy new as opposed to just 36%  of those aged 18 to 25.

The priority of rooms was highlighted in the survey with the kitchen rated as the most important room to decorate while the dining room and hallway are the lowest on the list of priorities.

John Kennedy, managing director at Wayfair UK said ''It's interesting to note the commitment that people show to improving their homes. When you consider the difficult economic climate we are currently experiencing, I think it just goes to show how much value people place on having a happy and comfortable home from which to have their lives.''

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