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Majority of internet shoppers put off by delivery gripe

The Interactive Media in Retail Group say that IDIS Gold Accreditation could help prevent many of the delivery problems that consumers experience after ordering goods online or from a catalogue.

OMNICHANNEL

Majority of internet shoppers put off by delivery gripe

The Interactive Media in Retail Group say that IDIS Gold Accreditation could help prevent many of the delivery problems that consumers experience after ordering goods online or from a catalogue.

The results of a survey recently conducted by The Co-operative Electrical and published in The Guardian have revealed that 90% of internet shoppers rate not being given a defined delivery time-slot as their number one gripe.

The survey, which received responses from more than 3,000 internet shoppers, found that people were unhappy about having to take time off to ensure they are at home to receive their deliveries, with 60% having had to ask family or friends to wait in on their behalf.

IMRG’s own research from its 2011 Consumer Delivery Survey confirms what online shoppers want most in order to make e-retailing more convenient: predictable day and time-slot delivery. The IMRG survey found that 46.5% of consumers are still influenced on their choice of retailer by the delivery service available.

The Internet Delivery Is Safe (IDIS) Gold standard is a trust mark offered by IMRG, covering all aspects of best practice in home delivery against which e-retailers are invited to assess their performance. Providing consumers with timed delivery slots is just one of the IDIS Gold options that retailers may need to provide in order to display the trust mark. Andrew Starkey, IMRG’s Head of e-Logistics, said: “Displaying the trust mark gives shoppers confidence that the retailers they shop with can delivery on time, 1st time, every time."

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