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Majestic launches exclusive wine tasting club

Majestic Wine has launched an exclusive customers’ Tasting Club as part of its transformation plan.

GENERAL MERCHANDISE

Majestic launches exclusive wine tasting club

Majestic Wine has launched an exclusive customers’ Tasting Club as part of its transformation plan.

The retailer said the personalised events programme for 50,000 customers is another step towards putting customers at the forefront of its strategy and aims to make wine tasting exciting.

The service also utilises the expertise of over 900 highly trained “wine gurus” in-store to help customers discover new wines.

John Colley, managing director of Majestic Retail, said: “We are putting the customer back at the heart of what we do, revolutionising the customer experience and bringing the excitement back to wine tasting.

“Only Majestic can run this type of national events programme because of our passionate and trained people in stores. The Tasting Club is designed to give our customers the opportunity to go on exactly the same journey as our staff and make them fall in love with wine.”

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