THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Majestic launches exclusive wine tasting club

Majestic Wine has launched an exclusive customersÂ’ Tasting Club as part of its transformation plan.

GENERAL MERCHANDISE

Majestic launches exclusive wine tasting club

The retailer said the personalised events programme for 50,000 customers is another step towards putting customers at the forefront of its strategy and aims to make wine tasting exciting.

The service also utilises the expertise of over 900 highly trained “wine gurus” in-store to help customers discover new wines.

John Colley, managing director of Majestic Retail, said: “We are putting the customer back at the heart of what we do, revolutionising the customer experience and bringing the excitement back to wine tasting.

“Only Majestic can run this type of national events programme because of our passionate and trained people in stores. The Tasting Club is designed to give our customers the opportunity to go on exactly the same journey as our staff and make them fall in love with wine.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing