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Majestic broadcasts first ever TV ads

Wine retailer Majestic is running its first ever TV advertisements in the run-up to Christmas as it looks to increase brand awareness among supermarket wine shoppers.

GENERAL MERCHANDISE

Majestic broadcasts first ever TV ads

The adverts are being shown for four weeks on ITV, Channel 4 and Channel 5 in the London TV area, mainly during breaks in food programmes. They are being supported by a range of national press advertisements in food magazines and Sunday supplements.

Chief executive Steve Lewis told Offlicense News: "This is not a campaign, it is just a trial to see if we can improve brand awareness of Majestic among supermarket shoppers.

"We do a lot of research into our existing customers, but for the first time last January we did a big research project into wine consumers who spend at least £5 per bottle of wine but who are not customers of Majestic. There are a large number of people who look and sound like our consumers but who don’t yet shop with Majestic."

Earlier this month, Majestic reported a 20% rise in half year pre-tax profit to £8.8 million.
 

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