MADE.COM to launch North West showroom
Currently operating showrooms in London and Leeds, MADE.COM will launch the new outlet at Metquarter in Liverpool as it looks to meet demand from its growing customer base in the region.
Visitors to the showroom will have access to interactive technologies including CloudTags where customers can access all product information using a tablet device.
The showroom is scheduled to open in mid-September.
Annabel Kilner, head of UK at MADE.COM, said: "As an online only company, where we can bring our brand to life and enable customers to see the quality of our product, with limited additional costs, we will. The new site allows us to do this – it’s a cost effective partnership with the centre, meaning there are no big high street costs but we’re alongside great brands such as Hugo Boss and Jo Malone.
“We receive approximately 700,000 website visits from Liverpool and the surrounding area per year so Metquarter is a good opportunity for us in the area."
The move follows Hugo Boss’s 3,000 square foot expansion in the premium shopping centre earlier this year.
Nigel Poad, managing director of Insite Asset Management, said: “The introduction of MADE.COM to Metquarter demonstrates the centre’s unrivalled status as the premium retail destination of choice in Liverpool for an increasingly impressive range of brands. The showroom will give the centre and its customers a fantastic new lifestyle option and is a perfect example of the integration of bricks and clicks in a modern shopping environment.”
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