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Macy's acquires Bluemercury beauty retailer

Macy’s, the US department store chain, has signed an agreement to acquire beauty products and spa services retailer Bluemercury in a $210 million deal.

GENERAL MERCHANDISE

Macy's acquires Bluemercury beauty retailer

Based in Washington DC, Bluemercury operates around 60 stores in 18 states across the US and also has an online business. Products include high-end luxury beauty brands as well as its proprietary skincare brand M-61.

Following the acquisition, Bluemercury will continue to be led by Marla and Barry Beck, who co-founded the company in 1999. 

Terry Lundgren, Macy’s chairman and chief executive, said: “Beauty is a core signature business for Macy’s and Bloomingdale’s and a continued platform for our company’s profitable sales growth. With Bluemercury, our company can access a new channel to reach additional customers, add new dimensions to our product offering and apply our expertise in omnichannel retailing.”

Macy’s plans to “significantly” expand Bluemercury stores as a standalone business and will also add selected Bluemercury products and boutiques to Macy’s stores across the US.  

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