THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Macy's acquires Bluemercury beauty retailer

MacyÂ’s, the US department store chain, has signed an agreement to acquire beauty products and spa services retailer Bluemercury in a $210 million deal.

GENERAL MERCHANDISE

Macy's acquires Bluemercury beauty retailer

MacyÂ’s, the US department store chain, has signed an agreement to acquire beauty products and spa services retailer Bluemercury in a $210 million deal.

Based in Washington DC, Bluemercury operates around 60 stores in 18 states across the US and also has an online business. Products include high-end luxury beauty brands as well as its proprietary skincare brand M-61.

Following the acquisition, Bluemercury will continue to be led by Marla and Barry Beck, who co-founded the company in 1999. 

Terry Lundgren, Macy’s chairman and chief executive, said: “Beauty is a core signature business for Macy’s and Bloomingdale’s and a continued platform for our company’s profitable sales growth. With Bluemercury, our company can access a new channel to reach additional customers, add new dimensions to our product offering and apply our expertise in omnichannel retailing.”

Macy’s plans to “significantly” expand Bluemercury stores as a standalone business and will also add selected Bluemercury products and boutiques to Macy’s stores across the US.  

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy