THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Lyle & Scott to launch Facebook store

Lyle & Scott, the longstanding Scottish fashion brand, has launched its first social media commerce store on Facebook.

GENERAL MERCHANDISE

Lyle & Scott to launch Facebook store

Lyle & Scott, the longstanding Scottish fashion brand, has launched its first social media commerce store on Facebook.

The store, which has been developed by e-commerce specialists BT Fresca, follows Lyle & Scott’s recent re-launch of its web site which is optimised for mobile use. 

Will Dymott, head of eCommerce for Lyle & Scott, said: “Now our customers can shop with us no matter where they are or what they are doing, our mobile site was the first step, now our new Facebook store means that customers can shop socially without leaving Facebook.

Laura Summers, BT Fresca’s online marketing manager, said: “Transactional social media has huge potential for retailers – both for revenue and brand building.”
     
 She added: “Today’s consumers spend more time on Facebook than on retail web sites, so it’s important for retailers to have a consistent brand image across all channels."

Lyle & Scott, founded in the Scottish borders and with a heritage of more than 130 years, was named Drapers’ Young Fashion Brand of the Year in 2010.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy