Luxury stationer Prints Design to debut in UK
Prints Design is to open its first UK store in LondonÂ’s St ChristopherÂ’s Place.
CB Richard Ellis has acquired the store on behalf of the luxury stationer on a 10-year lease. The 800 sq ft unit, which will be the retailer’s European flagship store, is scheduled to open in September 2011 and will carry its range of Swedish concept paper products and stationery, including notebooks, wrapping papers, pens, desk accessories, and greeting cards.
Established in Singapore in 2002, Prints Design operates 11 stores worldwide in destinations such as Hong Kong, Tokyo, and Dubai. The stationer has pursued a strategy of opening stores in high-end shopping centres since launch; however, St Christopher’s Place, with its proximity to Oxford Street and pedestrianised environment of boutique shops and restaurants, was targeted as the ideal location to open its first London store.
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