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Luxury and gifting lead the way in Pre-Christmas sales

Sales figures from BDO’s High Street Sales Tracker for the week ending 6 December saw total sales +6.7%

GENERAL MERCHANDISE

Luxury and gifting lead the way in Pre-Christmas sales

Overall, like-for-likes increased for an unprecedented ninth week in a row, with fashion sales particularly buoyant

Non-fashion: +5.3%. Driven by strong demand for luxury and gifting, sales were up 5.3%.  Modest gains were also made in other categories. 

Fashion: +8.1%. Sales continued to build, with positive gains made in most categories. Footwear was the strongest performing area for a second consecutive week, helped by promotions and discounts, while womenswear also sold well.

Homewares: +1.8%. Homewares showed further signs of improvement as sales grew for a third week in a row. Linen, glass, cookware and lighting were all in high demand.

Non-Store: +39.7%. Sales remained strong, although down slightly on last week, with positive gains made across the vast majority of categories.

Don Williams, Head of Retail at BDO LLP commented: “The good news is that sales so far are comfortably ahead of last year, with fashion sales very buoyant and non-fashion experiencing its strongest week since mid October, helped by demand for luxury and gift items. 

Although gains are to be expected, given last year’s very poor results, demand does appear to be progressing well in the build-up to Christmas,” he concluded.

Sales this week last year
Against a backdrop of further discounting and general media hype about unprecedented pre-Christmas bargains, underlying conditions remained extremely poor this week last year. Takings dropped across all three sectors, with consumers appearing to be unwilling to buy any items at full price.

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