LuxDeco to offer shoppers a personalised experience
LuxDeco.com, the online luxury home products retailer, has introduced personalisation on its website as it looks to have a superior level of engagement with its customers.
Working with the Sailthru platform, the company said it is looking to achieve an “outstanding” level of personalisation in its marketing activity, including email newsletter deployment and product recommendations.
The platform will create actionable ‘user interest graphs’ that catalogue and weight the products LuxDeco.com customers are most interested in and combine this with past purchase and behavioural data, such as preferred device and optimal time of day for engagement.
LuxDeco said the resulting rich customer profiles will enable it to serve 1:1 real-time product and content recommendations that drive click-through rates and purchases.
Jonathan Holmes, founder and chief executive of LuxDeco.com, added: “Our offering is based around providing the best service and experience to our customers as possible. We initially created our company as we recognised a need from consumers to not only have access to high-quality homeware products but also the service and expertise to support them. Working with Sailthru ensures that we continue to provide the superior level of engagement with our customers, which is core to our company proposition.”
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