Lulu Guinness selects new EPOS & retail management solution to power international growth
Lulu Guinness, the luxury handbag and accessories brand, is to work with Futura in introducing a new EPOS and retail management solution within its business as it looks to drive performance across stores in London, New York and its growing international online business.
Strong web integration combined with multi-language, multi-currency support were important factors for Lulu Guinness alongside real-time centralised stock management and easy data capture to track and understand its customers.
In addition to core functionality, the company will also be rolling out Futura’s integrated e-gift card solution and Futura will also be providing links to Sage accounting and an existing warehouse management system. Futura4Analysis, an advanced reporting tool, will add in depth business intelligence, simplifying analysis and reporting to improve customer analytics.
Paul Spinks, Lulu Guinness chief operating officer, explained: "With a developing online and international store network, plus sales through leading worldwide departmental and speciality stores, the move to Futura will provide better access to real-time data and help to strengthen merchandise planning and inventory control.
"Futura’s strength in fashion retailing and strong web integration make it a perfect match for us. Improved customer analysis, personalised promotions and Futura’s e-gift card solution will enhance the shopping experience at Lulu Guinness."
Futura is currently assisting Lulu Guinness with rollout across all ten shops, including flagship stores on London’s Ellis Street, Burlington Arcade, Royal Exchange and in Manhattan.
Tina Royall, director of marketing for Futura, said: "We are really excited that Lulu Guinness has chosen Futura to drive retail performance and management control across its network. Customisation to provide web links to the Magento e-commerce system and to import CRM data are underway with full roll out expected for May."
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