Love Stories Intimates to open first UK store
Dutch lingerie brand Love Stories Intimates has chosen Hanbury Street in London¬ís Spitalfields as the location for its first UK store.
Founded by the same operators as upscale clothing brand Scotch and Soda, Love Stories opened its first luxury boutique in 2014 in the heart of Amterdam's shopping district. The collection is now sold in boutiques and department stores in 28 countries including Australia, Italy, Spain and Denmark.
Sahar Rezazadeh, chartered surveyor for Central London Retail at CBRE, said: “Love Stories Intimates has gone from strength to strength since its original boutique opening, and the decision to buy the lease for this Spitalfields unit is a sign of the growing lingerie market in the UK and in London. The opening will provide the perfect springboard for the brand as it launches its first UK base.”
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