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Love Aroma opens raft of new stores

Home fragrance specialist Love Aroma has opened a raft of new stores across the UK as part of its national expansion plans.

GENERAL MERCHANDISE

Love Aroma opens raft of new stores

Home fragrance specialist Love Aroma has opened a raft of new stores across the UK as part of its national expansion plans.

As well as launching a store at the newly opened Grand Central shopping centre in Birmingham, the retailer has also opened stores in St Albans, Burton-on-Trent and Grimsby.

The stores were found with the help of commercial property consultancy FHP and add to Love Aroma’s existing group of stores in Sheffield, Leeds, Leicester and Derby.

Established in Derby four years ago, Love Aroma says it is now the largest independent retailer of the US candle brand, Yankee Candle.

Alan Pearson of FHP said: “Having found four locations across the length of the Country for Love Aroma, their expanding company will really be able to position itself as the leading home fragrance retailer. The opening in Birmingham Grand Central is a significant move for them, following their opening in Trinity, Leeds, and Meadowhall, Sheffield, last year and we will continue to work alongside them in their quest to achieve national presence.”

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