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Lorraine Pascale set to become the new face of Sainsbury's

Sainsbury’s is reported to be on the brink of appointing TV chef Lorraine Pascale as its new public face following news last week that Jamie Oliver will be parting company with the supermarket after an 11 year association.

GENERAL MERCHANDISE

Lorraine Pascale set to become the new face of Sainsbury's

Pascale, an ex-model turned baker, is said to be discussing a deal worth £1 million per year which would see her taking over from Oliver in the new year once he has completed his final festive campaign.

The 39-year-old was a model for 17 years before retraining as a chef. She now has a successful TV series, Baking Made Easy, and also has her own shop, Ella’s Bakehouse, in London’s Covent Garden which also supplies cakes to Selfridges.

Although spokespeople for both Sainsbury's and Lorraine Pascale have so far declined to comment, it has been reported that supermarket is keen to finalise the deal as soon as possible.

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