THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Lorraine Pascale set to become the new face of Sainsbury's

Sainsbury’s is reported to be on the brink of appointing TV chef Lorraine Pascale as its new public face following news last week that Jamie Oliver will be parting company with the supermarket after an 11 year association.

GENERAL MERCHANDISE

Lorraine Pascale set to become the new face of Sainsbury's

Sainsbury’s is reported to be on the brink of appointing TV chef Lorraine Pascale as its new public face following news last week that Jamie Oliver will be parting company with the supermarket after an 11 year association.

Pascale, an ex-model turned baker, is said to be discussing a deal worth £1 million per year which would see her taking over from Oliver in the new year once he has completed his final festive campaign.

The 39-year-old was a model for 17 years before retraining as a chef. She now has a successful TV series, Baking Made Easy, and also has her own shop, Ella’s Bakehouse, in London’s Covent Garden which also supplies cakes to Selfridges.

Although spokespeople for both Sainsbury's and Lorraine Pascale have so far declined to comment, it has been reported that supermarket is keen to finalise the deal as soon as possible.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues