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Lords debuts in St Johns Wood

Upmarket homewares retailer Lords has opened a new store in London’s St Johns Wood as part of its ongoing expansion.

GENERAL MERCHANDISE

Lords debuts in St Johns Wood

Formerly known as Lords of Notting Hill, the retailer has launched the store in its new “boutique” format as it looks to be build its reputation for supplying design-led products for the home.

Shanker Patel, chief executive of Lords, said: “We knew we had to change the game with this location and our latest offering is a result of an extensive inward looking analysis of our products, our customer and our store environment. After five months of research we are delighted with our re-brand from Lords of Notting Hill to Lords and our latest store format has been met with resounding applause from our customers in St Johns Wood.”

The company is now working on the store design for a new Hampstead store after acquiring Andrews of Hampstead.

Lords is planning to expand further with more acquisitions in the pipeline for 2015.

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