THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

Long Tally Sally launches activewear collection

Long Tall Sally has launched "Taller and Stronger", a collection of activewear specifically designed for women 5'8" and taller.

FASHION

Long Tally Sally launches activewear collection

Long Tall Sally has launched "Taller and Stronger", a collection of activewear specifically designed for women 5'8" and taller.

The company has also introduced an online exercise and wellness resource for tall women.

The move follows a new study from Long Tall Sally in which it found that 76% of tall women suffer with lower back pain, 63% endure tightness in their shoulders, and 55% have knee pain. The research also showed that 63% of tall women slouch with nearly half of respondents stating that exercise helps improve their posture. In addition, 57% of those polled stated they would like exercise tips and advice specifically designed for their figures.

Camilla Treharne, creative director at Long Tall Sally, said: "Over half of our respondents reported that it's difficult to find stylish activewear because of their height. Because of that, we wanted to create a collection that looks great, performs even better, and will take our customer from swimming, to pilates, to running a marathon."

Long Tall Sally collaborated with MPG Sport to create the collection. In addition, it is also is launching its own label of athleisurewear. Both collections will be available at longtallsally.com for spring/summer 2017.

Supporting the activewear launch, Long Tall Sally's #TALLERANDSTRONGER campaign also features an exercise programme specifically designed for tall women which includes fitness videos, gym hacks and nutrition advice.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2018
The HR Summit 2018
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues