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London's West End sees 9.6% increase in sales last weekend

New West End Company has reported a 9.6% increase in sales in London’s West End last Saturday and Sunday compared to the previous weekend.

GENERAL MERCHANDISE

London's West End sees 9.6% increase in sales last weekend

The company, which represents retailers in Bond Street, Oxford Street and Regent Street, said a combination of factors had contributed to the increase in the number of transactions.

Data from Springboard measuring non-food sales in the West End, showed that retailers in the area benefited from back to school shoppers buying new term purchases and from international visitors marking the end of EID by stocking up on luxury gifts for friends and family.  Sales were also helped by shoppers making the most of the end of summer sales.

Between Saturday and Bank Holiday Monday, one million shoppers flocked to the area.  Several major department stores reported double digit sales compared to last year.

Jace Tyrrell from New West End Company said: “Global holidays like EID are key for retailers in London’s West End and this international trade has been crucial to maintaining buoyant retail economy in the West End. Our retailers also reported significant numbers of domestic shoppers in the West End this weekend seeking end of summer purchases, with department stores recording high levels of back to school sales including school uniforms and bags.”

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