London's Regent Street to be traffic free during Summer Streets Sunday events
London¬ís Regent Street is to be transformed into a traffic-free zone every Sunday this month as part of the Summer Streets Sunday events aimed at attracting visitors to the famous shopping district.
The events are part of The Crown Estate’s wider strategy on Regent Street to improve the environment for visitors and workers in the West End.
Each Sunday will adopt a different theme and feature a range of free activities and pop-up entertainment ranging from music to fashion and more.
Visitors will be encouraged to arrive by public transport, bike or on foot, while a hundred benches will be placed on Regent Street to encourage shoppers to stop and watch the world go by.
Originally part of the Mayor’s Air Quality Strategy and following a similar initiative in New York, Summer Streets is a partnership between The Crown Estate, the Mayor of London, Westminster City Council and the Regent Street Association.
Visitors to Summer Streets Sundays are also being encouraged to make a short film for Regent Street’s Magic Minute competition. The competition invites entrants to make a 60 second film with Regent Street as the subject or backdrop for the chance to win £2,000 to spend on Regent Street.
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