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Loaf opens first store

Online furniture retailer Loaf has opened its first ever store.

GENERAL MERCHANDISE

Loaf opens first store

Online furniture retailer Loaf has opened its first ever store.

The 8,000 square foot space in London’s Battersea offers a range of Derbyshire-made beds and sofas as well as a collection of gifts and accessories including organic candles, bath products, tableware, and cashmere blankets.

Loaf founder, Charlie Marshall, said: “Our aim has been to make shopping for furniture online as simple and as hassle-free as possible. But there are still a large number of customers that want to see and touch the product before they buy. To respond to that demand we’ve created a seriously beautiful, bells and whistles store that we’ve filled with things to make people smile.”

The store features chill-out areas where customers can relax and play old-school games and children can visit the “Little Loafers” corner where they can also tuck into ice cream from a traditional-style parlour.

Launched in 2008 with a selection of 12 beds and one mattress, Loaf achieved sales of £27 million including VAT in the 2014/15 financial year.

Marshall added: “Our main focus right now is on getting the brand magic absolutely spot on. Our move to bricks and clicks is all about reaffirming our core values and giving customers a fantastic shopping experience.”

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