LloydsPharmacy opens first dedicated independent living store
LloydsPharmacy has opened its first bricks and mortar store for its online independent living brand Betterlife.
The 3,329 sq ft store, which showcases hundreds of Betterlife products, enables customers to test out a number of healthcare and mobility aids in specially designed room sets ranging from a fully furnished bedroom and bathroom to a multi-surface track to test mobility scooters. The store even features a car boot to check the ease of loading products into vehicles.
Grant Abrahams, head of Betterlife from LloydsPharmacy, said: “A comprehensive range will be demonstrated in the store, with more considered purchase products such as beds and stair lifts on display right alongside other popular products such as the Style Mobility Scooter, tri-walkers and recliners. We’ve also introduced a new wide-fitting footwear range, DB Shoes, exclusively available in-store.”
The new store has been joined to the existing LloydsPharmacy branch in New Wortley in Leeds as the company looks to provide customers with an opportunity to discuss both their mobility and personal healthcare needs with a LloydsPharmacy expert, all under one roof.
Cormac Tobin, managing director of LloydsPharmacy parent company Celesio, said: “The store speaks of authority, with knowledgeable and passionate colleagues who understand the products and can curate decisions for customers, with their needs and desires in mind.
“The store is the first of its kind in an omni-channel approach, where you can buy in the store, have a delivery organised or click and collect. We offer all these choices for the new consumer who wants this intersection point of retailing, where the virtual world meets the real world, all handled in an authoritative and authentic manner through knowledgeable colleagues.”
A selection of Betterlife products is also available to purchase from 950 LloydsPharmacy branches across the UK with the wider range available through catalogues in LloydsPharmacy stores and online. Celesio will also be offering independent pharmacies the opportunity to sell Betterlife products from the beginning of September.
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