Liz Earle launches online TV channel
The online retailer commissioned multi-channel video agency Adjust Your Set to develop Liz Earle TV which includes videos with click-to-buy functionality to enable customers to purchase products directly from content on the channel.
Share buttons have also been built into the player to allow customers to send videos to their friends and families via social media.
The videos, which began airing on the company’s website yesterday, feature interviews, advice on health and beauty, how-to films, and gift guides.
Hannah Webley-Smith, global brand director at Liz Earle Beauty said: “Liz Earle TV affords us a huge opportunity to engage with our customers in a new and unique way; highlighting our company philosophy and history, plus the ‘quick and easy to use’ nature of our products.
"Education and engagement is and always has been at the heart of our brand and so we are really excited to be even more accessible 24 hours a day by sharing more of our brand directly with our customers via Liz Earle TV.”
Chris Gorell Barnes, CEO of Adjust Your Set said: “Video is the only way to shape and showcase a brand’s online message, it offers a cost effective and adaptive strategy across multiple channels of engagement.
"In the case of Liz Earle we wanted to effectively convey the story of the brand via Liz herself and highlight the naturally active ingredients found in the products. Online video will provide the Liz Earle brand with increased awareness and enable the brand to continue to build on its loyal customer base.”
Liz Earle sells its products in over 90 countries and was recently voted Best Online Retailer by readers of Which? magazine.
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