Liverpool ONE in pole position for Porsche Life store
Porsche has opened a Porsche Life pop-up store at the Liverpool ONE shopping destination.
Situated alongside Beauty Bazaar Harvey Nichols, Michael Kors and Hugo Boss on Peter’s Lane, the 3,000 square foot space will be open until 4 June.
The interactive store has been designed to immerse visitors in the Porsche brand and features gesture control screens revealing “the world of Porsche” as well as various opportunities to experience the character of the company and its cars.
Porsche models on display include the new 911 GTS and the Macan S Diesel SUV. Visitors can also arrange a test drive with the Porsche Centre Chester. With no sales process on-site, the concept is designed to be an urban meeting point for Porsche enthusiasts and a chance for people to experience the brand first hand.
Ragnar Schulte, general manager of marketing at Porsche GB, said: “Liverpool ONE is a great location and we are delighted to have opened Porsche Life on Peter's Lane. The pop-up experience offers every visitor the opportunity to explore first-hand the stories and legends that underpin the Porsche brand.”
British Porsche factory race driver and 2015 Le Mans 24 Hours winner, Nick Tandy, will be supporting various activities around the pop-up experience on selected dates.
Alison Clegg from Grosvenor Europe said: “Porsche’s selection of Peter’s Lane for Porsche Life highlights Liverpool ONE’s cachet amongst some of the most highly regarded premium brands in the world. This exciting concept provides an experience that, whilst quite different to anything else in our retail and leisure line-up, is complementary to the critical mass of aspirational brands on Peter’s Lane.”
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