Littlewoods signs up Mark Wright as new face of menswear
Online retailer Littlewoods has signed up former TOWIE star and Heart FM DJ Mark Wright as the new brand ambassador for its menswear label Goodsouls.
To kick off London Collections: Men's fashion week, Wright unveiled his first capsule collection of casual t-shirts, jeans and jumpers, as well as smart suits and outerwear for the Goodsouls range at an exclusive press launch on Savile Row.
With the spotlight on London's menswear fashion talent this week, Wright modelled the collection with a shoot that celebrated city's iconic landmarks.
Gary Kibble, retail director for Littlewoods, said: "We couldn't be more thrilled that Mark has joined the Littlewoods family as style ambassador for our Goodsouls range. His popularity among our customer base is unmatched by any other male celebrity in the UK at the moment and we're confident that his personal style and eye for fashion will translate into a collection that our customers will love."
Wright added: "Everyone who knows me knows that I absolutely love fashion. I can't wait to see the reaction to the clothes and to see other blokes wearing and looking great in the range."
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