Littlewoods launches first childrenswear advertising campaign
Digital department store Littlewoods has launched its first advertising campaign that focuses on childrenswear.
The £1.3 million campaign promotes the Ladybird brand, which was acquired by Littlewoods’ owner Shop Direct in 2009.
The campaign continues the ‘Littlewoods touch’ concept, which was developed last year by Littlewoods’ retained agency St Luke’s. This time around, the ads introduce a mini version of Littlewoods ambassador Myleene Klass, who performs outfit transformations on her friends at a children’s party.
The 30" TV advert will be supported by weekly 10" ads on TV and in print to promote weekly trading offers. The campaign will run throughout August across TV, online, social media and print.
Gary Kibble, retail director for Littlewoods, said: “The Ladybird brand is one of our growing stable of own brand fashion labels and a brand that parents across the UK have known and loved for decades. We’re now keen to bring Ladybird to a wider audience via the Littlewoods touch and this summer felt like the perfect time to start.”
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