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Lidl launches AI wine chatbot

The Lidl supermarket chain has launched its first fully-automated, AI-powered Facebook Messenger chatbot to help UK customers select wine. Named Margot, Lidl’s chatbot will act as… View Article

FOOD AND DRINK NEWS UK

Lidl launches AI wine chatbot

The Lidl supermarket chain has launched its first fully-automated, AI-powered Facebook Messenger chatbot to help UK customers select wine.

Named Margot, Lidl’s chatbot will act as shoppers’ virtual wine consultant at the tap of a screen and will answer customers’ questions.

Lidl said the chatbot has a “light-hearted and informal” persona and will provide a conversational experience for customers, answering questions such as “which red wines from Chile under £6 do you sell?”, “what goes well with grilled salmon?”, or “what makes a wine sweet?”.

Margot has additional features including an interactive wine quiz to encourage further brand engagement and to interact with customers in a fun, intuitive, and light-hearted manner.

Alex Murray, digital director at Lidl UK, said: “At Lidl we have built a reputation for providing fantastic quality wines at highly competitive prices for our customers. Margot will ensure choosing the right wine is never a daunting process, and we hope this service – along with the existing in-store and online information we already provide – encourages customers to discover the perfect wine from our curated range.”

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