THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Liberty turns Instagram ‘likes’ into rewards with new personalised loyalty iPhone app

Liberty London, the iconic London department store, is launching a new free loyalty app for smartphones that offers customers bespoke in-store rewards based on their Instagram likes and purchasing history.

GENERAL MERCHANDISE

Liberty turns Instagram ‘likes’ into rewards with new personalised loyalty iPhone app

To access tailored rewards in store, customers download the ‘Tapestry’ app, then link to the Liberty account and Instagram.

On walking through the doors at Liberty, a customer’s iPhone is detected by an iBeacon, which triggers their Tapestry app to unlock Liberty loyalty vouchers.

The Tapestry app, developed by start-up The Upside, generates bespoke perks, such as exclusive offers, special gifts with purchase, invites to trunk shows or extra reward points for a purchase from favourite designers.

Perks are redeemed at the till as store staff scan a unique barcode from the customer’s iPhone.

The app takes a customer’s Instagram ‘likes’ and matches them against the brands available at Liberty. The app is also driven by Liberty loyalty data.

The app will be live for eight weeks in the store beginning this week.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing