Levi's Brand Introduces Digital Fitting Experience for Women
Interactive Destination Brings Customized Levi's CURVE ID Fit System to Women on the Web
Levi's has announced the global launch of the Levi's Digital Fitting Experience, an interactive destination for women to explore and buy their perfect fitting jeans online. The Levi's Digital Fitting Experience provides women with engaging content and personalized tools to demystify the process of finding perfect-fitting jeans based on their shape, not size.
"We started out by listening to the internal dialogue women have with themselves when trying on jeans," said Mary Alderete, Levi's Vice President of Global Women's Marketing. "What we found is that 54% of women try on at least 10 pairs of jeans, yet when the jeans don't fit, women blame themselves. Our research showed that 80% of women around the world fall into three distinct body shapes, so one size could never fit all. Our goal is to engage women online with our interactive, custom fit experience that will match them with their perfect Levi's CURVE ID fit whether they are a Slight Curve, Demi Curve or Bold Curve. We believe this will change the way women shop for jeans forever. "
The Levi's Digital Fitting Experience gives women the opportunity to engage with the Levi's brand across multiple digital channels, allowing them to share content with friends on social media platforms and via a soon to be launched mobile platform. The technology will also be integrated across major e-commerce partner platforms.
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