THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink

Letter from Paris 2: Selling cars in style

This is not just about flogging the latest mainstream models. It is about celebrating the history of the marques, revelling in the glory of recent motor racing victories, and providing tantalising glimpses into the future with the latest concept cars.

Fiat’s Motor Village is a particularly fine example, celebrating la dolce vita and all things Italian. It even has an upmarket Italian restaurant on the top floor and a smart cafe at pavement level. In between it is currently running an exhibition focusing on the history of the Fiat 500 with the latest models sitting alongside even more cute originals from the 1950s and 1960s.

Citroën’s showcase is a dramatic multi-tiered tower featuring its latest models alongside futuristic concept cars, championship winning rally cars and classics such as a beautiful DS. Just down the street, sister company Peugeot has a more modest single-level space but manages to pack in a vintage streamlined test vehicle plus a modern day Le Mans racer, alongside current models that do look a bit drab in comparison.

The latter criticism could be levelled at all of the showcases, but the car manufacturers clearly hope that their heritage, history and on-track victories will inspire today’s buyers. Their Champs-Élysées showrooms acknowledge the fact that many automotive purchases are often ruled by the heart, rather than the head, something that is forgotten by your average car dealership.

This is the second in a series of short postings prompted by a recent flying visit to Paris.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy